As a Chief Marketing Officer, Gerry raises the value of the cultural currency being exchanged, working to create a more equitable reality for Latina/o talent and the most prestigious brands in the world. At AM16 Agency, he's with a full-service entertainment agency that has an unparalleled track record for authentically representing brands in Latino cultural moments. There's an honesty to the work here that transcends the current narrative and so our strategy is simple: position ourselves at the intersection of Latin Music, Culture and Entertainment.