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Co-Founder & Chief Creative Officer

Grammy Nominated multi-platinum producer and creative lead at the talent incubator NEON16 and all of its multimedia endeavors including the creative direction for Billboards' #1 latin producer & songwriter Tainy. With over 10 years of experience in artist development, and artist branding curation he has contributed creative direction for music, music videos, and artist related content for an array of multi-platinum artists including J Balvin, Selena Gomez, Shawn Mendes, Dua Lipa, and more.Rodriguez' has executed various creative partnerships with Puma, Beats By Dre, Buchanan's, Pandora, Microsoft, Shark beauty, Twitch & Nickelodeon's hit franchise 'Spongebob Square Pants' including executive producing the soundtrack for the movie 'Spongebob On The Run' and most recently executive produced hit series 'Los Montaner' on Disney + and upcoming projects at Netflix and Paramount +.